Go Green or Go Home


Veggie Rebellion is pleased to announce that we are partnering with Az VEG to bring Earth Day to the entire month of April. Please stay tuned to our social media pages, website, and the store to get recipes, information, and more throughout the month. Not only that, but we are going to be having some Earth friendly popups, as well. Join us on Earth Day for a full day of fun, giveaways, and special guests to round out your weekend!

Thanks so much for your love and support!

The VR Team


Growth and Change are Constant!

It’s been said before, and I’ll say it again: the only thing that we can count on to be guaranteed in this life is change. In our very short time in business, we’ve undergone significant changes. We’ve added a new-to-us refrigerator that is now packed with goodies. We’ve added two remarkable humans to the team, so if you’re in the store please welcome Jenifer and Jeff warmly. We’ve added almost twice the shelf space, which means that we can continue to add the products that we all know and love, as well as the ones nobody has ever seen. It’s kind of what we do here.

It’s really exciting getting to know our new peeps. They each bring wonderful experiences and elements to our dynamic staff, and we could not be happier to have them. They also allow me a breath of air, a little more time with my family, and most of all, the opportunity to do “owner things” and networking with others to bring the very best to our little slice of heaven.

The community has been continuing to show their love and support for us, and it’s truly remarkable. Serving our community is both exciting and encouraging. I love meeting everyone, learning about their journeys, and what led them here, wherever they are on their path. We are here to meet you, and are happy to help in any way we can.

Thank you from all of us!

We’ve been in the media!

We are so excited and surprised and humbled by the burst of attention our little store has garnered by the local and national media. It’s been really interesting seeing the responses from people who pop in just to check out the store. It’s also definitely odd having my face on the news, and having people recognize me. I can say for certain, popularity was never on my agenda, and I don’t think I’m very good at public speaking. But, truthfully, this has never been “about us”. We never started this company to be popular, although we knew it would be, at least in our circle of friends and acquaintances. We just had no idea how popular, thanks in part to the media.

Meeting everyone in the store has been a joy and source of energy and inspiration, even on days where I’m not feeling my best. It’s difficult to feel like you’re doing a good job, when there’s really not anything to gauge yourself against. Since the other stores like us are so far away, in completely different demographics, it’s really challenging to say if we are doing well, or not. This has really forced me in particular, to allow things to just be what they are, and let things go. Being a perfectionist is hard when it’s impossible to be “perfect”.

I’m enjoying the opportunity to do something so unique for our community in Arizona (and visitors from other places too!). So really, this is to thank our fans, and those we’ve not won over yet. We are growing, learning as we go, and getting better every day.

Opening weekend

Day two of our opening weekend is nearing a close and it’s definitely been a rollercoaster. Yesterday, we had a massive show of support from the vegans of Phoenix. We were overwhelmed in the checkout and did our best to get people on their way after they were done shopping.

I had an emotionally challenging day for a number of reasons, stemming from pouring my blood, sweat, and tears into this store for the last several weeks- often spending 12 to 16 hours inside to get everything ready. We struggled with contractors for weeks, due to city and county regulations. Naturally, once all was settled, our plumbing cost twice our total construction budget, further strapping our extremely small operation.

Because of the multitude of setbacks and pitfalls prior to opening, we were forced to open ASAP. Our vegan community has been so excited and, for lack of a better word, hungry, for this. We simply couldn’t delay it any longer.

Opening day wasn’t without some serious hiccups, as often with small businesses is the case. We’d never used our cash register system, and we probably could have done better overall. But, we did the best we could with what we had.

Much of our inventory went out faster than we could restock it and ultimately we sold out of the majority of our store. All of the popular items were gone in a matter of a few hours. It was incredible to be part of. We are so grateful for the turnout on a Friday. It was busy for the whole day.

Today was MUCH more manageable. Only my husband and I were in the store much of the day, and I was able to focus on assisting customers, reordering our most popular items, and getting to know our in-store pop up vendors. It was steady, and there were waves of busy, but it was completely under control.

We have been inspired by the excitement and getting to meet everyone face to face. The show of love from just about everyone has made this worth it. Our goal is to bring this necessary service to our community. Without the support of our customers, we can’t make it.

We are truly grateful for the opportunity to earn their respect and trust, but we can’t do that without a fair shake, and a bit of patience. This is just a small startup. We are literally only a couple of people, doing our absolute best to be available every single day to our community, for very long hours so people with different schedules to have a chance to make it out. We are laser focused on growing our business, with the hopes of further expansion sooner than later. We’ve just got to get above water.

So thank you for understanding and for your patience, while we are creating something awesome.


We are receiving loads of calls, messages, and shout outs from our community and it’s humbling, exciting, and a bit overwhelming.

THANK YOU for your love and support. We couldn’t do this without the support of our community and we are so grateful.

We are waiting on a couple of things before we announce our grand opening date, but please rest assured, it’s coming in the next few weeks. Pinkie swear.

Thank you again for reaching out and letting us know that we are doing the right thing.

Waste free- the struggle

I’m very much a person who wants to lessen our impacts on the planet. Doing that is much easier said than done. We ordered a bulk bin station for our store, with the hopes of significantly reducing waste from packaging and such. However, the amount of packaging that went into our bulk station, is truly mind boggling. Our little one LOVED the mountain of paper and foam, but inside, I was dying a little.

Granted, we are going to recycle every shred possible, it still broke my heart to see this heap of waste. Our bulk station is now assembled, and awaiting our goods to fill it. This is exciting to me. I love the ‘waste-free’ ideal, and have managed to reduce the amount of stuff we toss at home. I will do my best with doing that at the store as well. I’m trying to get a recycling bin there to help that along.

Because of my passion for reducing our waste, Veggie Rebellion will not provide single use plastic bags of any kind. No shopping bags, no bulk bags. Instead, we encourage our customers to bring reusable shopping bags and containers for bulk items from home. We will have a scale so you don’t pay extra for the weight of the container, and only pay for the weight of your goods. This is the only honest way to do business, in my mind.

We will have jars for purchase, all kinds of shapes and sizes. We will have bags for purchase too, in case you forget yours. This is not to ‘make a buck’, but rather to encourage everyone to do their part in changing the shopping experience, and recognize the consequences of our buying habits.

So please join us in our Rebellion against the system and embrace the world we want to create. We are making strides every day as we get closer to our grand opening. Please stay tuned for updates on that. They’ll be coming soon.

Thank you for your continued love and support!